In the recent edition, 10 Leaders Setting New Standards in Construction for 2024, The Silicon Leaders magazine is pleased to feature Arijit Basu, the Managing Director of Tide Water Oil Company (I) Ltd, who brings a wealth of experience and expertise to the forefront. His shift from the learning to the leadership role demonstrates commitment to growth and development based on changing situations. His growth priority is growth for profitability with customer focus and operating excellence. His style is based on the need for purpose followed by action to ensure that the organization is strong during periods of adversity.
With Arijit as CEO, Veedol is not only a manufacturer but a market and innovation leader. Through joint ventures and customer-focused solutions, the company continues to hold high standards for lubricant technology. With Veedol expanding further its product base and markets, his leadership still remains pivotal in leading the company towards long-term growth and industry leadership.
This learning desire propelled him forward, and every new challenge another. Through a span of time, his interest in learning and interacting with people provided him with a strong foundation in general management functions. The transition from sales trainee to managing director has been a thrilling ride with paradigm-shifting learning and experiences.
His eagerness to learn, travel to new places, meet new people, learn new culture, and test new challenges has always provided him with that adrenaline to always move ahead and learn to adapt with the changing world.
Being the Managing Director of Tide Water Oil Company (I) Ltd., which manufactures the Veedol brand industrial and automotive lubricants and greases, Arijit enables ‘profitable growth’ for the company regardless of adverse business situations it might face. In response to such situations, he targets recognizing and leveraging ‘growth drivers’ and creating ‘operational efficiency’ within the company. he continues to be very vigilant of shifting customer trends, which have gravitated further towards ‘convenience’ outside the boundaries of ‘products’ and ‘services.’ To this end, he attempts to make the company more ‘agile’ and ‘customer-centric’ so it is able to serve their customers better.
Above all, he feels that ‘purpose over profit’ is the motivation mantra. That is the driving force that energizes his leadership mantra, which he calls ‘Listen – Learn – Act – Adopt – Deliver.’.
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