Nancy Herkul, the Founder and CEO of African Beat Agency is recently featured in the recent edition of Insights Success magazine, which is a reputed online international digital business platform.
She is a motivational businesswoman, behavior expert, and mindset coach whose professional life has traversed continents and bridged skills across industries. A music lover, movie lover, fashionista, and culture vulture in one, she has spent her working life creating platforms that deliver voices and opportunities.
She was born in the Caribbean islands and later found herself established in the Netherlands, where she lives today. Her people skills and life transformation, combined with her strategic thinking, place her at the frontlines of integrating the African diaspora and international market. Having worked for the Dutch government for more than 26 years, Nancy has mastered an art of human behavior understanding and manipulation in the business and daily living environments.
She has created an international platform for African creatives and artists to be showcased, and this gives them an international platform. Her activities as Ambassador of the Septimius Awards, Backstage Coordinator & PR for ISIS Fashion Awards, and Ambassador of Black Music Appreciation Month Europe also bear witness to her dedication to innovation and cultural promotion. With business and personal failures, her purpose never falters—to inspire, foster talent, and create innovative partnerships that yield long-term dividends.
Nancy’s entrepreneurial journey is driven with a vision, to offer strategic counsel, open the doors of opportunities and to showcase the talent. There was a gap between African talent in the global and local marketplaces, so she created African Beat Agency. Being the founder and CEO of this agency, she utilized it as a catapult to catapult African creatives and artists into mainstream prominence, and ensured they get access to the appropriate tools and mentorship to excel in the long term internationally. aside from being in entertainment, she is also a mindset coach and a behavior coach, serving individuals and organizations in having the best mental resilience and behavior characteristics.
Combining elements of neuroscience with behavioral psychology, she facilitates awareness, fosters growth, and develops resilience and serves people to their potential. Her government and agency background has shaped her capacity to design effective programs and lead people to where they need to go.
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